Marketing • Deployment

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Protecting Customer Data In The Age of GenAI

Without adequate protections, marketers moving ahead with GenAI workflows may expose customer data to security risks. What steps must marketers take to mitigate any undue data exposure associated with GenAI? Beth Stackpole outlines a multipronged approach to addressing privacy concerns.

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360 Degree Intelligence

Where does your organization fall on the CRM AI maturity continuum? Whether your organization falls on the lower end with …

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Comparative Analysis Of Case Studies: Generative Content Creation For Marketing

Businesses need to be on top of their marketing efforts to stay competitive and meet customers’ ever-evolving needs. This includes …

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