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Protecting Customer Data In The Age of GenAI

Without adequate protections, marketers moving ahead with GenAI workflows may expose customer data to security risks. What steps must marketers take to mitigate any undue data exposure associated with GenAI? Beth Stackpole outlines a multipronged approach to addressing privacy concerns.

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Beyond Politics: Deepfakes Are Also A Problem For Marketers

AI-generated “deepfake” video and audio, if used maliciously, can undermine trust in a brand, alienate loyal customers, and cause significant …

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Comparative Analysis Of Case Studies-AI-Driven Recommendation Engines For Marketing-Thumbnail
Comparative Analysis Of Case Studies-AI-Driven Recommendation Engines For Marketing-Thumbnail

Comparative Analysis Of Case Studies: AI-Driven Recommendation Engines For Marketing

One of the most powerful applications of AI in marketing is recommendation engines. Learn from the experiences of companies across …

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