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The Center of Excellence is home to community-driven insights and thought leadership from people (not bots) at the forefront of AI innovation in Sales and Marketing. Explore exclusive white papers, thought leadership articles, use case analyses, tools, and templates that address all stages of the AI transformation journey.
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The Modern CMO’s Guide To Integrating AI Into Marketing
AI is rapidly reshaping the marketing landscape. A meticulous, phased approach is what your B2B marketing strategy needs for a …
How GenAI Transformed Kiteworks’ Marketing Mojo
Since Kiteworks went all in on GenAI a little over a year ago, the technology has transformed nearly everything about …
How To Choose AI Tools To Supercharge Enterprise Sales
Businesses that leverage AI in sales and marketing have seen a positive impact on their bottom line. The key is …
AI Transformation Readiness Assessment
Is your organization ready for AI? Use this assessment to rate the different factors that will determine your organization’s readiness …
Change Management Readiness
Leading a business transformation initiative? This assessment helps you identify gaps in change management readiness and guides you on the …
Comparative Analysis Of Case Studies: AI-Powered Automated Outreach For Sales
Sales leaders looking to harness AI to refine their outreach strategies and achieve superior sales performance can learn from the …
Comparative Analysis Of Case Studies: AI-Driven Account Analytics in Sales
From low conversion rates to fragmented data insights to ineffective ABM strategies, these are just some of the challenges that …
360 Degree Intelligence
Where does your organization fall on the CRM AI maturity continuum? Whether your organization falls on the lower end with …
