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The Center of Excellence is home to community-driven insights and thought leadership from people (not bots) at the forefront of AI innovation in Sales and Marketing. Explore exclusive white papers, thought leadership articles, use case analyses, tools, and templates that address all stages of the AI transformation journey.

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Protecting Customer Data In The Age of GenAI

Without adequate protections, marketers moving ahead with GenAI workflows may expose customer data to security risks. What steps must marketers take to mitigate any undue data exposure associated with GenAI? Beth Stackpole outlines a multipronged approach to addressing privacy concerns.

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Is Your Organization Ready for AI?

More and more organizations are integrating AI into each department across all the major functions. What steps do you need to take to lead your team’s successful embrace of AI’s transformative power?

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What’s On Your Revenue Intelligence Roadmap?

What’s next for your organization after utilizing intelligence to boost your revenue generation outcomes? Strategically build your roadmap around three elements to have the best chance of achieving your targeted outcomes. Read on to learn more.

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How CMOs Can Overcome Marketing Challenges With The Right AI Tools

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The 3 A of Transformation-Thumbnail
The 3 A of Transformation-Thumbnail

The 3 A’s Of Transformation Readiness

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Training And Education: The Missing Link To Scaling GenAI Adoption

For all the hype about GenAI’s superpowers, the reality is most marketing organizations are just scratching the surface in deploying …

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The Modern CMO's Guide to Integrating AI Into Marketing
The Modern CMO's Guide to Integrating AI Into Marketing

The Modern CMO’s Guide To Integrating AI Into Marketing

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Mapping AI Use Cases For DemandGenn

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Comparative Analysis Of Case Studies How Tech Companies Are Using AI-Driven Generative Content Creation For Marketing-Thumbnail
Comparative Analysis Of Case Studies How Tech Companies Are Using AI-Driven Generative Content Creation For Marketing-Thumbnail

Comparative Analysis Of Case Studies: How Tech Companies Are Using AI-Driven Generative Content Creation For Marketing

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Comparative Analysis Of Case Studies: AI For Content Personalization in Marketing

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Comparative Analysis Of Case Studies: AI-Powered Campaign Optimization

Traditional methods of campaign management are no longer sufficient as organizations aim to achieve better performance, higher engagement, and improved …

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Comparative Analysis Of Case Studies: Generative Content Creation For Marketing

Businesses need to be on top of their marketing efforts to stay competitive and meet customers’ ever-evolving needs. This includes …

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AI Transformation Readiness Assessment
AI Transformation Readiness Assessment

AI Transformation Readiness Assessment

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Change Management Readiness
Change Management Readiness

Change Management Readiness

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Top AI Concerns Of Marketing Professionals

AI adoption by marketers is growing, but this doesn’t mean they don’t have concerns with the technology. What issues may …

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Mapping AI Use Cases For DemandGen

The CMO is tasked with developing a plan to take advantage of AI’s vast opportunities. The challenge is finding where …

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What's On Your Revenue Intelligence Roadmap
What's On Your Revenue Intelligence Roadmap

What’s On Your Revenue Intelligence Roadmap?

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Why Is The Promise Of Revenue Intelligence So Elusive?

What factors can hamper the success of your organization’s revenue intelligence initiative? This white paper lists four hurdles to clear …

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Comparative Case Study Analysis Leveraging NLP for Sales Coaching
Comparative Case Study Analysis Leveraging NLP for Sales Coaching

Comparative Case Study Analysis: Leveraging NLP For Sales Coaching

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Top AI Concerns of Marketing Professionals
Top AI Concerns of Marketing Professionals

Top AI Concerns Of Marketing Professionals

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Ready To Modernize SalesOps Into Revenue Intelligence Brochure
Ready To Modernize SalesOps Into Revenue Intelligence Brochure

Ready To Modernize SalesOps Into Revenue Intelligence?

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Accelerate Growth Through Intelligent Flywheel Adoption
Accelerate Growth Through Intelligent Flywheel Adoption

Accelerate Growth Through Intelligent Flywheel Adoption

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