Digital Transformation Health Check
Are you ready to assess your digital transformation program? Use this tool to identify risk areas that can slow down …
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The Center of Excellence is home to community-driven insights and thought leadership from people (not bots) at the forefront of AI innovation in Sales and Marketing. Explore exclusive white papers, thought leadership articles, use case analyses, tools, and templates that address all stages of the AI transformation journey.
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Accelerate Growth Through Intelligent Flywheel Adoption
If your organization is about to start its AI transformation journey or is already making strides, adopting the Flywheel concept …
Put Intelligence At The Center Of Customer Success
These days, customer success is emerging more and more as a business function. To achieve impactful outcomes, leaders overseeing the …
The Modern CRO’s Guide To Integrating AI
Many companies are now using AI to improve their operations. The question is, are you using AI tools effectively to …
How To Choose AI Tools To Supercharge Enterprise Sales
Businesses that leverage AI in sales and marketing have seen a positive impact on their bottom line. The key is …
Beyond Politics: Deepfakes Are Also A Problem For Marketers
AI-generated “deepfake” video and audio, if used maliciously, can undermine trust in a brand, alienate loyal customers, and cause significant …
Comparative Analysis Of Case Studies: AI-Driven Recommendation Engines For Marketing
One of the most powerful applications of AI in marketing is recommendation engines. Learn from the experiences of companies across …
Comparative Case Study Analysis: Leveraging NLP For Sales Coaching
How successful are organizations in tapping NLP-based solutions for sales coaching? This meta-case study highlights the challenges, solutions, and outcomes …
The Modern CMO’s Guide To Integrating AI
AI is rapidly reshaping the marketing landscape. A meticulous, phased approach is what your B2B marketing strategy needs for a …
Artificial Intelligence – One Of Six Top Challenges For The CMO
CMOs face many challenges that can hinder them from achieving their objectives. Six common issues emerged across the published reports …
Ready To Modernize SalesOps Into Revenue Intelligence?
Your current SalesOps may be working, but changes are necessary e to keep up with today’s hyper-competitive market. What urgent …
Comparative Analysis Of Case Studies: AI-Powered Lead Prioritization For Sales
Companies that implemented AI solutions in their sales processes reported significant improvements in lead conversion rates, operational efficiency, and revenue …
