Training And Education: The Missing Link To Scaling GenAI Adoption

For all the hype about GenAI’s superpowers, the reality is most marketing organizations are just scratching the surface in deploying the technology and its capabilities. One barrier to broader adoption is the lack of formal training for employees tasked with using GenAI. Veteran journalist Beth Stackpole discusses the steps marketing leaders should take to improve GenAI awareness and training in their organizations.