AI has emerged as a versatile tool that can deliver significant benefits to marketing teams. While AI functionality can be applied to every stage of the customer journey, it can be particularly helpful for building brand awareness, setting the tone for deeper engagement and better conversion rates.
Here are a few ways marketers can leverage AI to optimize awareness campaigns:
- Content Generation: Content is still king, and AI can help marketers scale their kingdom to reach a broader set of potential customers. AI tools, including ChatGPT, Writesonic, and Rytr, can be reliable assistants for content ideation, development, optimization, and distribution. These tools are constantly evolving, overcoming initial hurdles and creating more “human-like” content that attracts and engages a target audience.
- Precise Targeting: AI’s aptitude is best demonstrated in its capability to reach the right audience with agility and precision. With 70 percent of consumers giving more weight to personalized interactions, marketers are paying closer attention to customer engagement and purchase behaviors.
Tools such as Crystal Knows, Humantic AI, and User Persona use AI to help build comprehensive profiles of each customer segment, delivering “personality insights” to help marketers create personalized messaging to generate awareness and interest. - Ad Optimization: AI is finding a place in advertising strategies to help marketing teams pinpoint the best platforms and times for running campaigns. For example, Revealbot uses AI-driven campaign automation to optimize budgets, quickly create ad variations, and find deep insights to help gauge how campaigns are performing.
When Dutch telecommunications company VodafoneZiggo adopted broad match, an AI-powered keyword match tool that places ads when a customer does a Google search with any variations of a term, it saw its audience expand and its conversions grow by 40 percent.
Maximize AI For Elevated Brand Awareness
The integration of AI into marketing technology continues to unearth groundbreaking possibilities for businesses. An AI-powered marketing funnel enables an organization to analyze specific demographics and utilize behavioral information to identify and segment audiences. Considering the steps above will not only lay a strong foundation for building awareness, it will also help to sustain the buyer through the rest of the buying process.
