Top AI Concerns Of Marketing Professionals
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Marketing
Comparative Analysis Of Case Studies: AI-Powered Campaign Optimization
Traditional methods of campaign management are no longer sufficient as organizations aim to achieve better performance, higher engagement, and improved ROI. This paper dives into the use of AI by various companies to address challenges, the AI solutions they employed, and the outcomes they achieved.
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How GenAI Transformed Kiteworks’ Marketing Mojo
Since Kiteworks went all in on GenAI a little over a year ago, the technology has transformed nearly everything about how the cybersecurity firm sells its products. Hear from Tim Freestone, Chief Strategy and Marketing Officer, and Patrick Spencer, Corporate Marketing VP, about Kiteworks’ AI transformation journey and the impressive results it is seeing across
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The Modern CMO’s Guide To Integrating AI Into Marketing
AI is rapidly reshaping the marketing landscape. A meticulous, phased approach is what your B2B marketing strategy needs for a successful AI integration. Here’s how to do so.
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