As a marketer, you know about various email marketing best practices like automation, personalization, and segmentation. But how do you make your campaigns even more effective? Good news: AI tools, both within your existing email platforms and as standalone solutions, can significantly boost your results.
AI-Enhanced Subject Line Optimization
Traditional A/B testing of subject lines is giving way to more sophisticated AI approaches. AI tools like Jacquard (formerly Phrasee) use natural language processing to generate and test many subject line variations, analyzing past campaign data and current trends to predict top performers. This AI-driven approach can improve email open rates by 5-10 percent, significantly increasing the chances of your emails being opened and boosting overall campaign performance.
Personalization Taken To Another Level
AI takes email personalization beyond just using a customer’s name. Tools like ActiveCampaign’s AI examine customer behavior across multiple channels, predicting future actions and tailoring content accordingly. AI-personalized emails have open rates and response rates that are 26 percent and 29 percent higher, respectively, compared to generic bulk emails.
Segmentation: From Rules To Behavior
Traditional email segmentation groups customers based on fixed categories like age or location. AI-driven segmentation, used by tools like HubSpot, continuously analyzes customer interactions to create dynamic, behavior-based segments. The response to real-time customer behavior rather than static attributes leads to more precise targeting and improved ROI.
Additionally, AI segmentation avoids assuming all people in a demographic behave the same way, providing precision and predictive capabilities that can further improve your email marketing efforts.
Send-Time Optimization Gets Personal
Tools like Seventh Sense offer AI-powered Send Time Optimization (STO). Using machine learning, STO analyzes individual recipient behaviors to determine the best email send times for each person. This approach can improve open rates by up to 25 percent and click rates by 4.3 percent. on average compared to traditional scheduling.
AI-Powered Content Creation
Generative AI tools like Persado streamline email content creation by quickly producing multiple versions of subject lines, body copy, and calls to action. These tools analyze data to craft content that resonates with specific audiences, often improving open rates and click-throughs. This AI-driven approach also allows for more extensive content testing, helping optimize your email campaigns.
Harness the Power Of AI In Email Marketing
AI is revolutionizing email marketing, optimizing subject lines, send times, and more for unparalleled campaign success. Integrate AI-powered tools into your strategy now. Continuously experiment and refine your approach to stay ahead of the curve and achieve exceptional results.
