The Center of Excellence is home to community-driven insights and thought leadership from people (not bots) at the forefront of AI innovation in Sales and Marketing. Explore exclusive white papers, thought leadership articles, use case analyses, tools, and templates that address all stages of the AI transformation journey.
Without adequate protections, marketers moving ahead with GenAI workflows may expose customer data to security risks. What steps must marketers take to mitigate any undue data exposure associated with GenAI? Beth Stackpole outlines a multipronged approach to addressing privacy concerns.
More and more organizations are integrating AI into each department across all the major functions. What steps do you need to take to lead your team’s successful embrace of AI’s transformative power?
What’s next for your organization after utilizing intelligence to boost your revenue generation outcomes? Strategically build your roadmap around three elements to have the best chance of achieving your targeted outcomes. Read on to learn more.
