Recommended by: Richard B., AI Scientist

AI-enabled tool for optimizing content and SEO strategies.


In 1 sentence, what does this tool do?

This is one of many rising AI-enabled tools to assist you in getting Google to recognize your ads in its search engine algorithms; aka monetize your ad/content postings.

What problems does it solve?

Improves content visibility in search engines, enhancing marketing effectiveness and campaign efficiency.

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How does this tool help your team?

SEO is not as expensive as PPC, but it is still costly to “fire and forget” on your marketing postings; therefore, a tool like Surfer can save campaign $$$ and ensure higher yield.

What do you like/ dislike about this tool?

Surfer is not the only tool out there by far. SEMrush is a bit dated, but full-suite version, vs. Frase which is a more contemporary edition vs. SEMdity which is bolting on AI modules vs. Jasper as a pure-play Generative AI. But what I like about Surfer is that it focuses on the “bang for the buck” usage that I look for.

What tips do you have for beginner users?

You’ll need to immerse yourself in this tool and the results it generates. If possible, assign this tool to a marketing-savvy assistant or intern who isn’t scared by AI; they will reveal more value from the tool quickly.


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