Recommended by: Andrea T., Marketing Science Analyst

Comprehensive digital marketing suite offering SEO, content writing, and market research tools.


In 1 sentence, what does this tool do?

SEMRush started out as a Search Engine Marketing tool to help marketing, but has now evolved to include services such as SEO, Content Writing, Market Research, Advertising and Social Media assistance.

What problems does it solve?

Centralizes various marketing activities, streamlining keyword research and content development processes.

Go Deeper

How does this tool help your team?

SEMRush has been helpful in keyword research that are relevant to our brand and that of our competitors. It has helped with content development by showing us what our target audience are interested in.

What do you like/ dislike about this tool?

I like that it has a wide range of offerings, but in order to really get the most of its services they have a hefty price tag for membership.

What tips do you have for beginner users?

For beginners, I would recommend using the free version first to find out how to maximize the tool and only then should you explore the paid service.

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