AI-enabled tool for optimizing content and SEO strategies.
Surfer
Overview
Go Deeper
Overview
In 1 sentence, what does this tool do?
This is one of many rising AI-enabled tools to assist you in getting Google to recognize your ads in its search engine algorithms; aka monetize your ad/content postings.
What problems does it solve?
Improves content visibility in search engines, enhancing marketing effectiveness and campaign efficiency.
Go Deeper
How does this tool help your team?
SEO is not as expensive as PPC, but it is still costly to “fire and forget” on your marketing postings; therefore, a tool like Surfer can save campaign $$$ and ensure higher yield.
What do you like/ dislike about this tool?
Surfer is not the only tool out there by far. SEMrush is a bit dated, but full-suite version, vs. Frase which is a more contemporary edition vs. SEMdity which is bolting on AI modules vs. Jasper as a pure-play Generative AI. But what I like about Surfer is that it focuses on the “bang for the buck” usage that I look for.
What tips do you have for beginner users?
You’ll need to immerse yourself in this tool and the results it generates. If possible, assign this tool to a marketing-savvy assistant or intern who isn’t scared by AI; they will reveal more value from the tool quickly.
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